Semantic Core is a set of words and phrases by which users can find your site (and, accordingly, by which it will be promoted). You can collect the semantic core manually or using special tools. But it turns out manually is long and difficult, almost no one does that.
Define a list of the main (obvious) words and phrases by which your site will be searched by users. Include logic here, carefully analyze the promoted resource and competitors. As a result, we get the basic keys. Make a table with 2 main columns - phrase and frequency and add keywords to it.
To automate the process of collecting the semantic core, we recommend using us.
The clustering process is based on determining common landing pages in the TOP of the search engine for a set of keywords and then combining them into groups. Based on these groups, you can already plan the structure of the site and draw up a plan for its filling. To do this, we recommend using specialized tools such as Keyassort, SeRanking, Keycollector.
The stage is intertwined with the previous one. With competent CL clustering, you will already have an almost ready-made SEO structure: requests are divided into thematic groups, each of which is a set of key phrases for a separate page. Almost, but not 100% finished. Why? Above we wrote about possible branches. And even higher - about 3 clicks. It is necessary to develop a structure in order to "get" into these 3 clicks and not "mess up" with the distribution of semantics.
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